Leadgendry: All-in-one Platform for Cold Email Outreach

Problem:

Sales teams waste 65% of outreach effort on unqualified leads. Leadgendry needed a platform that could: 1. Automate technical and intent-based lead scoring 2. Replace spreadsheet workflows with actionable insights 3. Integrate seamlessly with sales teams' existing tools

Solution:

I led the design and development of a system that: • **Automates lead grading**: Combined Lighthouse audits, LLM analysis, and engagement signals into a proprietary scoring model • **Prioritizes outreach**: Designed visual pipelines for lead prioritization (see images) • **Personalizes at scale**: Built a drag-and-drop email templating system with AI suggestions My technical contribution included architecting the React/Next.js frontend and Playwright scraping microservice.