
Redesigned payment flow increasing transaction completion by 47% and expanding to new markets
Case studies by Abubakar Balogun, Product Designer
Redesigned payment flow increasing transaction completion by 47% and expanding to new markets
Created accessible healthcare platform connecting underserved communities with providers
Built marketplace connecting local artisans with consumers, increasing seller visibility by 78%
Streamlined learning management system improving student engagement metrics by 32%
User-centered designs that enhance usability, streamline interactions, and elevate experience.
Webflow/Framer sites designed to grow with your business and perform at the highest level.
Beautiful, user-friendly websites that create seamless experiences and elevate your business.
Compelling presentations that tell your story, showcase value, and captivate investors.
Custom applications tailored to streamline operations and enhance user engagement.
Building lasting impact across industries through thoughtful design partnerships.
Feedback from partners who have experienced the impact of thoughtful design solutions.
"Working with Abubakar was transformative for our Agency. He dove deep into understanding our clients' needs and designed an experience that not only increased our conversion rate but also received overwhelmingly positive feedback from our customers. His ability to balance aesthetic choices with business goals made him invaluable to our team."
Adam Abdulrahim
Founder & CEO, DMI Agency
"Abubakar's approach to our immersive language learning platform went beyond designing screens – he truly understood the challenges faced by both learners and tutors. The interfaces he designed were intuitive enough for users first-time learners to navigate while being comprehensive enough for professionals. The platform has fundamentally improved how we deliver our program."
Hilary Tobenna Onuorah
CEO, Icandoit International
"What impressed me most about Abubakar was his methodical research process. He truly understood the needs of both our artisans and customers, creating a marketplace that feels personal yet professional. His design system has made it easy for our team to scale and maintain consistency as we grow. Our sellers frequently comment on how the platform showcases their products beautifully."
Priya Mehta
CEO, Bamboora Ventures
"Abubakar has a rare talent for turning complex workflows into simple, intuitive experiences. Our learning management system had grown unwieldy over years of adding features, and he skillfully reorganized the entire experience without alienating existing users. The redesigned dashboard received praise from both teachers and students for its clarity and ease of use."
Michael Adebayo
Director of Product, Foodpulse
"I had the pleasure of collaborating with Abubakar on a complex project with tight deadlines. His strategic thinking and attention to detail elevated the entire team's work. He's not just a designer who executes tasks – he's a thought partner who challenges assumptions and brings solutions to the table. His presentations to stakeholders were always clear, compelling, and focused on outcomes."
Fatima Al-Zahir
Head of UX, TechInnovate Global
"As a startup with limited resources, finding a designer who could understand our vision and technical constraints was crucial. Abubakar exceeded our expectations by creating a farmer portal that works seamlessly even in areas with poor connectivity. His designs directly addressed real problems faced by rural farmers, and his research insights helped shape our entire product strategy."
David Chen
Startup Founder, AgriTech Solutions